Shhh – My Secret Sales Weapon

Everywhere you go online, more sites are figuring out just how awesome email is for building relationships with soon-to-be-customers and capturing value (that is, money) over time. So you see newsletter forms, email courses, free reports, exclusive whitepapers, pre-recorded webinars, and other lead magnets that attempt to get a visitor to opt-in to something of … Continued

Planscope 2.0

Planscope has existed as a codebase for a little over 2 years. At its foundation, it’s a Rails app on the backend that handles authentication, permissions, billing, storing and retrieving project data, and emailing. The frontend is responsible for all the templating (the backend server generates very little markup), most of the business logic (like … Continued

Using Data To Help You Forecast Project Completion Dates

Since the beginning, Planscope has been tracking who’s working, how often work gets done, how accurate your project estimates are, and what’s left to do in a given project. We just haven’t really done anything interesting with that data — until now. When running my consultancy, it was my job to help keep client expectations … Continued

Why I’m Going Back To Capturing Credit Cards Upfront

One of the best side effects of founding a software company is the sheer number of experiments that are required to maintain a healthy growth trajectory. Do I onboard new users with a video overview, or a guided tour? Should the marketing site target consultants or freelancers? Single page or lots of pages? Screenshot of … Continued